Legacy plans & pricing versions
If you're on an older Llama Upsell plan, understand what you have, how it differs from current pricing, and whether to move.
Llama Upsell has changed its pricing several times since launch. If you subscribed before October 2024, the plan name and the numbers you see — monthly price, included orders, per-order fee, and usage cap — may not match the figures in the rest of these docs. That's expected. This page explains why plans differ, documents the older plans in full, and helps you decide whether to move onto the current catalog.
Your in-app subscription page is always the source of truth. It shows the exact plan name, price, included orders, per-order fee, and feature limits that apply to your store right now. The reference numbers below describe how each historical version was set up, but if anything ever disagrees, trust what the app shows you.
Why plans differ
The app has had four pricing generations. Each one was introduced on a specific date, and the plan you're on depends on when your store first subscribed. Once you're on a version, you keep its prices and allotments until you actively change plans.
| Pricing version | Introduced | Plans in this version |
|---|---|---|
| v1 | January 2022 | Lite, Pro, Pro+ |
| v2 | April 2024 | Lite, Growth, Pro, Enterprise |
| v3 | August 2024 | Free, Lite, Pro, Enterprise |
| v4 (current) | October 2024 | Free, Starter, Growth, Pro, Enterprise |
Only v4 is active today. When you open the in-app plan picker, every plan offered to you is a v4 plan. The older versions still exist behind the scenes purely so that stores already subscribed to them keep being billed correctly — you can stay on a legacy plan indefinitely, but you can't newly subscribe to one.
Same plan name, different numbers. Plan names were reused across versions. There is a "Pro" in v1, v2, v3, and v4 — and they are not the same plan. A v2 Pro is $59.99/mo with a $0.08 per-order fee; a v4 Pro is $99.99/mo with a $0.01 fee. Never assume a plan's terms from its name alone; check the version and the figures on your subscription page.
Legacy plan reference tables
These are the documented figures for each historical version. Prices are monthly USD. Included orders is the allotment covered by your monthly price; the per-order fee applies to each attributed order beyond it; the monthly cap is the most you can be charged in per-order fees in one cycle. See Order limits & overflow billing for how attribution and overflow work — the mechanics are the same across all versions, only the numbers change.
v3 plans — August 2024
| Plan | Monthly price | Included orders | Per-order fee | Monthly cap |
|---|---|---|---|---|
| Free | $0 | 20 | $0 | $0 |
| Lite | $39.99 | 500 | $0.12 | $100 |
| Pro | $99.99 | 1,500 | $0.08 | $200 |
| Enterprise | $299.99 | 15,000 | $0.05 | $1,000 |
v2 plans — April 2024
In v2 the monthly cap was set to 20% of the recurring price rather than a round figure, so the caps are small relative to later versions.
| Plan | Monthly price | Included orders | Per-order fee | Monthly cap |
|---|---|---|---|---|
| Lite | $19.99 | 200 | $0.13 | $4 |
| Growth | $39.99 | 500 | $0.11 | $8 |
| Pro | $59.99 | 1,000 | $0.08 | $12 |
| Enterprise | $99.99 | Unlimited | $0.05 | $20 |
v1 plans — January 2022
The original plans charged no per-order fees at all — billing was a flat monthly price with no overflow component.
| Plan | Monthly price | Per-order fee |
|---|---|---|
| Lite | $14.99 | None |
| Pro | $54.99 | None |
| Pro+ | $99.99 | None |
v1 plans have no per-order overflow charge, so your bill is simply the flat monthly price no matter how many orders your offers help create. That can be an advantage at very high volume — there's no overflow to add up — but the flat prices and the small feature limits are fixed at their original levels.
Key differences from v4
The most important thing to understand is what did and did not change between versions.
Feature limits did not change. Every version shares the same underlying limit definitions, keyed off the tier name. Whatever your plan is called, if it sits at the entry-level paid tier it gets the Starter/Lite limit set, the mid tier gets the Growth set, and so on. Concretely, every Lite and Starter plan — in any version — maps to the same caps:
| Resource | Starter / Lite limit (all versions) |
|---|---|
| Active campaigns | 5 |
| Cart restrictions | 5 |
| Product limiters | 5 |
| Shipping discounts | 3 |
| Tier discounts | 3 |
The same holds for the higher tiers: a v2 Growth and a v4 Growth share the Growth limit set (10 campaigns, 10 restrictions, 10 product limiters, 6 shipping discounts, 6 tier discounts); every Pro shares the Pro set; every Enterprise (and Pro+) shares the Enterprise set. For the full per-tier limit tables, see Plan comparison: limits, prices & per-order fees — those limit numbers apply to your legacy plan too.
What did change is the money side:
- Per-order fees were higher. Older plans generally charged much more per overflow order — for example v2 Growth was $0.11 per order versus v4 Growth at $0.015.
- Included-order allotments differed. A v3 Lite included 500 orders; v2 Lite included only 200. v4 generally bundles larger allotments at the comparable tier.
- Caps differed. v2 caps were tied to 20% of the monthly price (as little as $4), while v3 and v4 use larger round caps ($100–$1,000).
Trial length changed too. Stores that signed up on an older version received a 30-day free trial. New installations today get a 7-day free trial. Your original trial has long since ended either way, so this affects new sign-ups rather than your ongoing bill — but it's a real difference between the generations.
Because the feature limits are identical across versions, switching to v4 will not give you more campaigns, restrictions, limiters, or discounts at the same tier. The reason to move is almost always the pricing (lower per-order fees and different allotments), not the feature caps.
Should you switch to v4?
There's no automatic migration — staying on your legacy plan is perfectly fine, and the app keeps working exactly as before. The decision comes down to your real overflow cost. v4 generally has much lower per-order fees, but the monthly prices and included-order allotments are different, so you have to compare your actual usage, not just the headline fee.
Find your real numbers
On the in-app subscription page, note your current plan's monthly price, included orders, per-order fee, and how many attributed orders you typically generate per cycle.
Estimate your overflow today
Subtract your included orders from your typical attributed orders. Multiply any overflow by your current per-order fee, then add your monthly price. That's roughly what you pay now per cycle.
Estimate the same volume on a v4 plan
Pick the v4 plan whose included allotment best fits your volume and redo the math with its lower per-order fee and its monthly price. Compare the two totals.
Decide on total cost, not fee alone
A lower per-order fee doesn't always win — the v4 plan may carry a different monthly price or allotment. Choose whichever version produces the lower total for your real volume.
Worked comparison. A store generating 800 attributed orders a month on v2 Growth ($39.99, 500 included, $0.11 fee) pays roughly $39.99 + (300 × $0.11) = $72.99 per cycle. The same store on v4 Growth ($19.99, 2,000 included, $0.015 fee) stays entirely inside the allotment — $19.99, with no overflow at all. Here v4 is dramatically cheaper. Always run your own numbers, since the answer flips depending on volume and tier.
How to move to a current plan
Moving off a legacy version is just a normal plan change. When you pick any plan from the in-app plan picker, you're choosing from the active v4 catalog, so the act of changing plans moves you onto current pricing.
Open the subscription page
In the Llama Upsell admin, go to the subscription (plans & billing) page. The plans shown are the current v4 plans.
Pick your new plan
Choose the v4 plan that fits the volume and tier you decided on above, and confirm the change. You'll be asked to approve the new charge through Shopify.
Approve in Shopify
Plan changes are billed through Shopify's billing system, so you confirm the new subscription in the Shopify approval screen, exactly as you would for any app charge.
Because this is a standard plan change, proration applies the same way it does for any upgrade or downgrade — Shopify handles the partial-cycle adjustment between your old and new plan. After the switch your store is on v4 and your subscription page shows the new v4 figures.
Switching is one-way in practice. Once you move to a v4 plan you're on the active catalog, and the legacy plan you left is no longer offered in the plan picker. If you're unsure, run the cost comparison first — you can't casually flip back to a discontinued legacy plan afterward.
Edge case: custom & negotiated plans
Some stores are on a Custom plan that sits outside the four standard versions. A Custom plan is set up directly with the Llama team for negotiated deals — it carries effectively unlimited orders, no per-order fee, and the Enterprise feature limits — and it never appears in the in-app plan picker. You can't subscribe to it yourself, and you can't self-serve switch off it.
If your subscription page shows a Custom plan, do not try to change it through the normal plan picker — picking a standard plan would move you off your negotiated terms. Contact the Llama team to adjust a Custom plan.
Troubleshooting
Numbers may change. Prices, allotments, fees, and caps can be revised over time, and your store may be on any of the four versions. Always confirm against your live in-app subscription page rather than relying solely on this reference.
Related guides
Plan comparison: limits, prices & per-order fees
The full reference for the current v4 plans, including every feature limit.
Order limits & overflow billing
How attributed orders, included allotments, overflow fees, and the monthly cap work.
Plans & billing
How trials, upgrades, downgrades, and per-order fees work end to end.
Order limits & overflow billing
Exactly what counts as a billable order, how your monthly allotment works, how per-order overflow fees are charged, and the monthly cap.
The campaign storage limit
A technical storage cap that can silently stop active campaigns and discounts from reaching your storefront — even when you're under your plan limit.